National publicity to coincide with publication in all key Wales media and also in Daily Mail which is the largest selling paper in Wales. Author is respected BBC Arts and Business journalist who has interviewed key people who have been involved in Prince Charles's role and life in Wales. Key Launch event at Hay International Festival. Nationwide advertising. Extensive Social Media campaign.

For a man who has spent almost a lifetime waiting to be King, Huw Thomas reveals how Wales prepared Charles for the crown. Despite his initial reluctance to come to Wales as a student, his time spent learning the history and language of the Welsh at Aberystwyth in the 1960s fostered a passionate commitment to the nation. Wales has not always returned the compliment, with popular protests and more subtle snubs to his involvement in Welsh affairs. And yet those who have worked with him, and who call him a friend, cite a remarkable ability to make a difference without making a fuss. As a diplomat he is credited with bringing major employers to south Wales, offering jobs to a workforce that had been decimated by the collapse of the coal industry. As a cultural ambassador he revived royal patronage for the arts in Wales and sponsored the finest performers to emerge from the land of song. And as a champion of the natural environment, he has backed the farmers and conservationists who are nurturing the Welsh countryside, not least by employing traditional crafts to create the first royal home in Wales for 400 years.