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If I were to try to express the main idea of this book, it would be as follows: "The client is always right". His Majesty the Client is above all else for Michael Aoun. How do you keep a client happy, how do you understand what might cause them to resent you, why do clients leave and how do you avoid it?

But the book will be interesting not only for sales agents. At different moments, we are all either suppliers and sellers, or consumers and customers. So, in order to better understand each other, we all need to know what kind of service is high-quality, what kind is acceptable only in the absence of an alternative, and what kind should be rejected under any circumstances.