Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.

Key features include:
• Clear signalling of introductory, intermediate and advanced content
• An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
• Motivational cases throughout showing how the theory relates to real life
• A wide variety of end-of-chapter exercises to test your understanding of the topics covered
• Online examples and datasets to help you master your analytics skills through hands-on learning

Lecturers also have  access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.

Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics.