If you've ever tried to budget but found it just doesn't work, you need to read this book.


When it comes to saving and spending money, we're not all the same. Yet for too long, the financial advice world has treated us as if we are. This book will give you the tools you need to make that long-awaited financial breakthrough, allowing you to discover your 'Financial Phenotype': the unique combination comprising your Money Story, your Money Environment, your Money Type and, just as importantly, the habits, triggers and tricks that are right for you.

Once you realise that the one-size-fits-all approach to finances you've been trying to adopt doesn't work for most people, it can be liberating. Finally there's a rational explanation for why you've struggled with money-why you're perpetually sabotaging, why you're constantly at loggerheads with your partner or why you just can't seem to be consistent.

When it comes to other areas of your life, such as food and exercise, you've no doubt embraced a multi-faceted, often highly personalised approach and you recognise that's important. Why should it be any different when it comes to your finances?

That's why understanding your Money Story and discovering your Money Type is the key to financial success.