$3,000 marketing and publicity budget Publicity and promotion in conjunction with the author's speaking engagements National TV coverage on Democracy Now! and BookTV National radio tour, targeting NPR stations and affiliates Features in Electronic Intifada, Middle East Report, Journal of Palestine Studies, and more Excerpt in Electronic Intifada Advertising in Harper's, The Nation, and The Progressive Published to coincide with Land Day, an annual Palestinian day of commemoration and tribute to the struggle for land and identity, taking place on the anniversary of a protest in which six Palestinians were killed protesting land confiscations. Land Day has been marked in the last two years as a "Global BDS Day of Action" with actions taking place in London, Toronto, New York, Paris, Rome, Cairo, Melbourne and dozens of other cities around the world.

From 'Operation Cast Lead' to the recent assault on the Gaza flotilla, both the severity and the notoriety of Israel's many human rights abuses have begun to seep into the public consciousness and convince a growing international audience of the apartheid nature of Israel as a Jewish state. Boycott, divestment and sanctions efforts (BDS) helped topple South Africa's brutal apartheid regime. In this timely collection, Palestinian writer Omar Barghouti makes the case for a renewed campaign to force the state of Israel to uphold international law and universal human rights.