High-profile partnership marketing activity Cross-promotions with the CD and DVD release On-line marketing campaign targeting the huge biking audience Major social media push to focus on the additional 'how to' content which will take the reader to the very heart of this adventure

Britain's best-loved comedian hits the most famous highway in the world on an unforgettable journey. Billy Connolly, music-lover, biker, and scourge of the beige and bland the world over, has dreamed about taking a trip on the legendary Route 66 since he heard Chuck Berry belting out one of the greatest rock 'n' roll records of all time. And now he's finally had the chance to do it, travelling every mile on his custom-made trike in search of the real America that can still be found beyond the nation's freeways. Taking in both the essential icons and the hidden gems of the 'Mother Road', Billy also meets up with plenty of the memorable characters who call it home. With his instinct for a good story, and the infectious enthusiasm that has made him our most engaging national treasures, Billy Connolly is the ultimate guide to the ultimate road trip.