How do you start an electoral earthquake? Head to the Red Wall and you might just find out. Covering some sixty seats stretching from the Midlands up to the north of England and across to Wales, the wall is constructed of the old coal, steel and manufacturing constituencies that were the bedrock of Labour victories for years. Assumed to be a stuck-in-their-ways, loyal-to-a-fault foundation for Labour, the Red Wallers changed all that on 12 December 2019 when they elected Boris Johnson, turning their constituencies blue. Here, renowned pollster and commentator Deborah Mattinson takes the issue by the horns, asking why these proudly working-class voters were tempted by the ‘posh party’ and questioning if they will ever again make their way back to the Labour fold. With brand-new research, including expansive interviews with Red Wall constituents, Mattinson guides us through the lives of the left-behind, finally giving them the opportunity to speak for themselves. Written at one of the most turbulent periods in modern memory, this is a timely, far-reaching analysis of how we got to this point and where we can go next. One thing is certain: the Red Wallers have the power to change history.