Matthew Luhn is currently working with Fortune 500 companies to help them bridge the gap between business and the heart with storytelling. He has already started building his tribe in this capacity through his 9,500+ Twitter followers and 5,000+ Instagram followers and some of his clients include Target, Procter and Gamble, Adidas, BMW, Sony, Mattel, Facebook, Charles Schwab, Microsoft, Warner Brothers, Google, Salesforce, and many more. Matthew delivered 50 keynotes on business, marketing, and branding in 2017 and has an equal number booked for 2018. His "Story Seminars" and "Story for Business Workshops" run in New York City, Los Angeles, London, and other major cities worldwide. His "Story for Business Workshops" and keynotes train business leaders and entrepreneurs how to use storytelling to bridge the gap between heart and business to build better brands and business communication, while his "Story Seminars" train attendees how to develop stories and write dialogue to create compelling stories and screenplays. Matthew plans on utilizing and selling the book through his continuing speaking engagements and workshops.

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!