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Contrary to popular belief, the difference between a rich person and a poor person is not the circumstances that allow them to fulfil themselves, nor the favourable environment. Moreover, wealth is not due to "accidents of fate" or innate abilities.

A rich person is distinguished by a special way of thinking, which is aimed at creating and investing, rather than consuming and wasting. By exploring the rules for using a person's financial capabilities from the standpoint of forming a special way of thinking, using accessible comparisons and the basics of the art of investing, as well as showing the deep psychological reasons that lead to enrichment, the author derives a model of achieving wealth that is understandable and accessible to everyone.