Assemblage benefits from an extensive marketing plan spanning the U.S, the U.K and France. The plan outlined below is supported by Ipsos, the 3^rd largest research agency in the world.

• Book tour includes speaking engagements in: Los Angeles, San Francisco, Chicago, New York, London, Paris
• Extensive influencer/affiliate program and Amazon advertising campaign
• Book launch will include 50+ podcasts appearances, articles and quotes, building on the media relationships the author developed over the last 5 years
• Continuous social media campaign, and in particular on LinkedIn

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

•  Why perception is the truth and how to shape people’s perceptions
•  Why we relate to antiheroes, villains, and saviors
•  How brands can reassure consumers about their past, present, and future
•  How to leverage data and insights to deliver a personalized, human-centric consumer experience
•  How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.