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From the publisher:
The textbook provides basic materials for the study of the normative discipline "Enterprise Crisis Management". The problems of crisis management of the enterprise, prevention of conflicts, bankruptcy, reduction of economic, social and moral losses from them, strategies for organisational change and innovation, development of marketing strategies for market survival, crisis prediction and management are brought to the fore for business leaders and managers of all levels, since in tough market conditions crises are objective and inevitable, they are a stage of the life cycle of the enterprise. The textbook covers the issues of modern theory and practice of crisis management in enterprises of the production sector, trade and services, issues of managing resistance to change and strategies for using human potential. The textbook is intended for students of higher education institutions majoring in economics and business, teachers and managers.