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The titan of commerce of the 21st century has grown from a mere book retailer. At the time of writing, Amazon's sales accounted for at least half of all online sales in the United States. Yes, we are talking about one of the most valuable public companies in the world, a leader in the cloud computing and voice technology markets. For competitors, Amazon is ruthless and formidable. For customers, it's easy and increasingly necessary, because Amazon means access to millions of products with the fastest delivery. But what about access behind the scenes of the world's largest customer-centric company? You'll find a lot of provocative and insightful things that owners of large and small retailers want to know. Amazon sets global retail trends, so be in the know!