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For the first time, the literary process as a marketplace of ideas that reflect/change the mass consciousness. The essays are investigations into the work of writers in order to clarify their role and place in the process of emergence, dissemination and transformation of intellectual codes that are important for society.

The author is a literary critic, a researcher at the Institute of Literature of the National Academy of Sciences; author of numerous media projects related to books (the magazine "Knizhnyk-Review", the TV programme "Biblioman", the publishing radio cycle on "Radio Liberty", book sections in the newspapers "Day" and "Ukraine Young", etc.