A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Coverage in alphabetical sequence ranges from household words to forgotten products and slogans: Cocomalt; Nestle Hairlac; Fels Naphtha; 'I'd walk a mile for a camel'; 'Clear heads call for Calvert'; 'When better automobiles are built, Buick will build them.'; DeLorean automobile ('the vanishing breed').

"This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians." - American Reference Books Annual

"This volume may help public librarians answer trivia questions, but it undoubtedly will have greater use in business/advertising collections." - Booklist

"Recommended for undergraduate and public libraries that need such material for a general collection. Business libraries should also consider purchasing." - CHOICE