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The main human greatness, according to the author, is success, which reflects the authenticity of a person. In contrast, external signs of success - social position, popularity, image - are the essence of secondary greatness. True greatness is internal, sometimes hard to see from the outside, and it is the foundation of the human personality.

In this book, Covey describes how to go the important way from obsessing about secondary greatness to focusing on the main one, following true principles - 12 levers to achieve true success.