- Target small- and medium-sized business owners and entrepreneurs looking to avoid common financial mistakes with operating costs, payroll, taxes, customer retention, etc.
- Grow email list (10k+ following)
- Post regular to Twitter and LinkedIn (3.7K+ followers)
- Host of Podcast: Contractor Cents (5k+ downloads per week)
- Speak as a guest on other podcasts and YouTube channels
- Rehire PR firm who did PR for the Manchester Business Fair
- Host launch events and signings online and in person
- Speak at conventions
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
Many business owners downplay the importance of managing their finances—until they’re in trouble.
When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. 101 Dumb Financial Mistakes and How to Avoid Them helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis.
Ruth King’s 101 Dumb Financial Mistakes and How to Avoid Them reveals common mistakes that can happen in any business: from pricing and Profit & Loss Statement issues to theft and Balance Sheet mistakes. With over 40 years of experience working with business owners, Ruth King has seen these mistakes repeatedly. She created 101 Dumb Financial Mistakes and How to Avoid Them as a resource for business owners to avoid many common mistakes by providing them the tools they need to avoid sleepless nights and worry.
