The book that revealed what really motivates us: Tim Harford's bestselling, brilliant and eye-opening explanation of the economics of everyday life is being reissued with a new cover alongside other classic titles from the Abacus list in our 40th Anniversary year.
Ever wondered why the gap between rich and poor nations is so great, or why it's so difficult to get a foot on the property ladder, or where the banks went wrong This book offers the hidden story behind these and other forces that shape our day-to-day lives, often without our knowing it.
'Lively and witty . . . After reading this book a trip to the supermarket is an entirely different experience' The Times
About the Author
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford.